“It’s always a good idea to keep your blog strong, but another great strategy is to push to Facebook as your information hub instead. Since people are already spending so much time on Facebook and may be reluctant to leave for your blog,  it’s a good idea to engage them where they are.”

- Shauna Causey, Communications Director/Social Business Stategist, Ant’s Eye View

The University of Maryland hosts media from all over the world. On Wednesday, February 16, Johan Romin, a producer for the Swedish National Broadcasting Company – also known as “UR” was in town to do two on-campus interviews with University of Maryland faculty members – History Professor Jeffery Herf and Senior Research Scholar Clay Ramsey (Center for International and Security Studies – School of Public Policy). The interviews will be part of a major documentary dealing with different aspects of media, news production, communication, PR and freedom of speech:

Romin said it was important for the documentary to include Professor Herf – who studies the intersection of ideas and politics in modern European history:

Swedish TV Reporter Erika B Lindvall told me by email that Senior Research Scholar Clay Ramsey would be asked about the relationship between social media and public opinion building – especially in relation to the findings of a recent WorldPublicOpinion.org poll: 2010 Voters misinformed on Key issues. Producer Romin says the documentary is set for broadcast this fall:

Romin videotaped his interviews in the Hornbake Media Studio using a Nikon digital SLR camera that had HD video recording capabilities. He said that in his travels around the world, having a digital camera – and not a video camera – was the difference in being able to get into countries like Burma.

I actually found this post by “timo platt” – on Twitter: @MyPoKos and felt it was worth passing it along as it is very relevant to our discussion of mobile media.

His post was in relation to this story suggested by Mark Potts in our business class: BBC drives engagement for Six Nations Rugby with direct mobile messaging.

Platt writes:

For mobile social, for example, there are 5 key performance drivers. The new mobile social media must:

• blend with the consumers’ real-life activities;
  
• respect their privacy;
  
• enhance shared experiences; and
  
• offer new and improved features to capitalize on existing behaviors, such as texting and IM; and offer no delays, distractions, check-ins or triple click-throughs.

The best and most effective mobile marketing will tell a story, keep the conversations real, bring people together, create shared experiences around the brand’s story, and deliver these results.

BBC should deploy the new social engines that deliver customized messaging to targeted groups, plus direct group and 1:1 chats, without check-ins, distractions, or delays

- Dave

I’ve split the blogs in two – this one if specific to Ron Yaros’ Mobile Journalism class. The second is for the Mark Potts Entrepreneurial Journalism class and can be found on WordPress.com – UPDATE the URL is: RecycleMac

TRT: 55

URL on YouTube